Whether you're just starting out, growing your hustle, leading a team, or running a well-known brand—MATJAC is here to help bring your creative ideas to fruition.
Logo Design
Logo design is a specialised field within graphic design focused on creating visual symbols that represent and identify brands, companies, organisations, or individuals.
A logo serves as a crucial element of a brand's identity, encapsulating its essence and facilitating recognition among consumers.
Logo design is my speciality. I'd love to design your new logo, whether you're a new startup, small business, organisation, or an established brand seeking a brand refresh, I would love to work with you crafting a memorable logo that truly reflects your brand's vision and its values.
You can view some of my showcased work here.
Brand Identity Design
Brand Identity design is the process of creating all the visible elements that represent and make a brand identifiable. This includes components such as the logo, colour palette, typography, iconography, patterns, images, and overall aesthetic style that visually communicate the brand's personality and values to the audience.
Brand identity is crucial for building brand recognition, differentiating the brand from competitors, establishing trust and credibility, and creating an emotional connection with customers through consistent and strategic use of visual elements. Brand identity design results in a cohesive and memorable look that can be applied across various media and touchpoints, often documented in a brand style guide to ensure consistency.
Brand Guidelines
Brand guidelines, also known as brand style guides, are a set of clearly defined rules and standards that dictate how a brand should be visually and verbally represented across all platforms and communications. They serve as a comprehensive "rulebook" for maintaining brand consistency, ensuring that everyone—employees, partners, and external vendors—presents the brand in a unified and recognisable way.
Brand guidelines typically include correct logo usage, colour palette information, typography, imagery and iconography, tone of voice and messaging, your brand story and values, and more.
It is vital for maintaining brand consistency, ensuring the brand is presented uniformly across all touchpoints, which builds recognition and trust.
Brand guidelines are the essential blueprint for how a brand looks, sounds, and feels, enabling a cohesive and professional presence in the marketplace.
Brand Strategy
A brand strategy is a comprehensive, long-term plan that defines how a business wants to be perceived by its target audience and shapes the overall image of the brand in the marketplace. It incorporates elements such as:
• Brand purpose (the reason the brand exists beyond making money)
• Brand values (core principles and beliefs)
• Brand story (the narrative that communicates the brand’s journey and uniqueness)
• Brand voice and tone (the personality and style of communication)
• Brand identity design and visual identity (logo, colours, typography, etc.)
• Brand personality (the emotional feel and character)
• Target audience (who the brand serves)
• Competitive awareness (understanding the market landscape)
• Brand values (core principles and beliefs)
• Brand story (the narrative that communicates the brand’s journey and uniqueness)
• Brand voice and tone (the personality and style of communication)
• Brand identity design and visual identity (logo, colours, typography, etc.)
• Brand personality (the emotional feel and character)
• Target audience (who the brand serves)
• Competitive awareness (understanding the market landscape)
A strong brand strategy differentiates a business from its competitors, builds loyalty, and creates emotional connections with customers by ensuring consistency and clarity in all brand touchpoints.
Print Design
Print design encompasses the creation and reproduction of visual graphics intended for physical media. This field of graphic design is crucial for producing various tangible items, such as business cards and stationary, brochures, flyers, posters, press ads, books, magazines, labels, signage, and much more.
MATJAC has well over two decades of commercial experience in print design, having worked for several large print companies as their lead designer and studio manager.
If you're looking for professionally designed print material such as business stationery, flyers, brochures, newsletters, press ads, point-of-sale items, annual reports, books, or magazines—I would love to discuss your ideas and project with you.
Packaging Design
Packaging design is a multifaceted process that involves creating the visual and physical aspects of a product's packaging. It integrates various elements to effectively communicate a product's identity, attract consumers, and enhance user experience.
Packaging design refers to the strategic combination of form, structure, materials, colour, typography, imagery, and regulatory information to create packaging that not only protects the product but also serves as a marketing tool.
Packaging design isn't just about aesthetics; it's a strategic element that influences consumer behaviour, enhances product visibility, and communicates brand values effectively. Good packaging design balances form with function, ensuring that products are not only appealing but also practical for consumers.
If you would like to discuss your new project, please get in touch!